How to create a new Binom for another country?

A separate Binom is needed when a business scales into markets with a different product range, currencies, prices, delivery terms, or local contact details.

How to set up

  1. In the top panel, click the Binoms menu and the "+ Create Binom" button.
  2. Enter the name of the new assistant, choose the target country and priority language (in which Binom will greet clients first).
  3. Go through the interview with Binom Tutor for the new employee to pass on local information: the branch address, payment and delivery terms specific to this region.

Result
You expand your digital team while preserving the differences between local markets, but managing all employees from a single dashboard.


Updated on 19.10.26

A separate Binom is needed when a business expands into markets with different product ranges, currencies, prices, delivery terms, or local contact details.

How to set it up

  1. In the top bar, click the Binom menu and the "+ Create Binom" button.
  2. Enter a name for the new assistant, then go to Settings, open the "Behavior" section, and select "Language": the priority language in which the Binom will greet customers first.
  3. Complete an interview with Binom Tutor for the new employee to pass on local information: the branch address, payment and delivery terms specific to that region.

Result
You expand your digital team while keeping the differences between local markets, and manage all employees from a single account.

When you need multiple chatbots for your business

  • Different countries or branches with different prices, currencies, delivery options, and contacts.
  • Different tasks: sales, HR, legal questions. Each Binom has its own role and its own knowledge.
  • You need to restrict access: branch staff see only their own Binom. Local team for a new Binom.

How to create a second Binom

  1. Open the Binom list in the account header and select "Create Binom". The creation page will open.
  2. Fill in the details and save. The new Binom will appear in the list in the header; switch between them there.
  3. Populate the new Binom's knowledge: don't upload shared information again, instead share documents and knowledge cards from an existing one. Documents, cards. Add local data separately: local information for a new country.

If the account reports that the Binom limit has been reached, follow the link in the message to the subscription page. For the list of plans, see the plans and subscription prices page.

How to set the language of a new Binom

  1. Switch to the new Binom in the account header and open Settings.
  2. In the "Behavior" section, select "Language": the language in which the Binom starts the conversation.
  3. Turn on "Multilingual" so the Binom replies to customers in their language: if a customer writes in Spanish, the Binom will reply in Spanish, even if English is selected. The chat input field shows the customer the prompt "Ask me in any language…".

Learn more: how to set the primary language, automatic language detection.

Frequently asked questions

Can I make a chatbot for a branch?

Yes, create a separate Binom for the branch and share the shared knowledge from the main one with it.

Will the new Binom have the same knowledge?

Only what you share: cards and documents are passed to the selected Binoms.

What's next