All questions

How to choose a role for Binom?

Updated 1 min read 36 / 81

A role is a ready-made professional entity with built-in logic (for example, Online Seller knows how to sell, while Technical Support knows how to diagnose problems).

How to set up

  1. The Tutor will suggest suitable roles after the interview, or you can choose them yourself in the catalog.
  2. On the role's card you can review its skills and download its resume.
  3. Click the "Hire" button. During the Trial period, roles can be changed an unlimited number of times for free.

Result
Your AI assistant gets a specialized behavior strategy and a set of professional tools.


Updated on 19.10.26

A role is a ready-made professional entity with built-in logic (for example, Online Seller can sell, and Technical Support can diagnose problems).

How to set it up

  1. Binom Tutor will suggest suitable roles after the interview, or you can choose them yourself in the catalog.
  2. In the role card, you can review its skills and download the résumé.
  3. Click the "Hire" button.

Result
Your AI assistant gets a specialized behavior strategy and a set of professional tools.

Which role to choose for your task

Business taskRole
AI for sales: consultations and orders on the website and in messengersBinom Online Seller; Online Seller Smart also selects products based on photos and screenshots
AI for customer support with equipment and devicesBinom Technical Support
AI for HR and recruiting: interviews, candidate screening, onboardingBinom HR Manager
Consultations at the shelf in an offline storeBinom Shelf Talker
Reviews, comments and messages on social mediaBinom Social Media Manager
Restaurant: guest and order handlingBinom Hostess
Staff training and knowledge testingBinom Administrator

Decide based on the main goal: sell, support a customer, or find an employee. If you have several tasks, create a separate Binom for each one: how to create a new Binom.

How to hire the chosen role

Step by step, from "Chat" to assigning the role in the business profile: how to hire an AI employee on the Roles Board.

Other common questions

Which AI employee do I need for customer support?

For equipment questions, choose Binom Technical Support; for questions about products and orders, choose Binom Online Seller. Both roles are available on the Roles Board.

Why do roles differ if the knowledge is the same?

The role determines how Binom uses the knowledge: how roles differ on the same knowledge base.

What's next

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Updated October 21, 2026