A role is a ready-made professional entity with built-in logic (for example, Online Seller knows how to sell, while Technical Support knows how to diagnose problems).
How to set up
- The Tutor will suggest suitable roles after the interview, or you can choose them yourself in the catalog.
- On the role's card you can review its skills and download its resume.
- Click the "Hire" button. During the Trial period, roles can be changed an unlimited number of times for free.
Result
Your AI assistant gets a specialized behavior strategy and a set of professional tools.
Updated on 19.10.26
A role is a ready-made professional entity with built-in logic (for example, Online Seller can sell, and Technical Support can diagnose problems).
How to set it up
- Binom Tutor will suggest suitable roles after the interview, or you can choose them yourself in the catalog.
- In the role card, you can review its skills and download the résumé.
- Click the "Hire" button.
Result
Your AI assistant gets a specialized behavior strategy and a set of professional tools.
Which role to choose for your task
| Business task | Role |
|---|---|
| AI for sales: consultations and orders on the website and in messengers | Binom Online Seller; Online Seller Smart also selects products based on photos and screenshots |
| AI for customer support with equipment and devices | Binom Technical Support |
| AI for HR and recruiting: interviews, candidate screening, onboarding | Binom HR Manager |
| Consultations at the shelf in an offline store | Binom Shelf Talker |
| Reviews, comments and messages on social media | Binom Social Media Manager |
| Restaurant: guest and order handling | Binom Hostess |
| Staff training and knowledge testing | Binom Administrator |
Decide based on the main goal: sell, support a customer, or find an employee. If you have several tasks, create a separate Binom for each one: how to create a new Binom.
How to hire the chosen role
Step by step, from "Chat" to assigning the role in the business profile: how to hire an AI employee on the Roles Board.
Other common questions
Which AI employee do I need for customer support?
For equipment questions, choose Binom Technical Support; for questions about products and orders, choose Binom Online Seller. Both roles are available on the Roles Board.
Why do roles differ if the knowledge is the same?
The role determines how Binom uses the knowledge: how roles differ on the same knowledge base.
What's next
Updated October 21, 2026