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How to connect the product catalog?

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Allows Binom to navigate the product range, prices, and stock availability in real time.

How to set up
Choose a convenient way to upload your product catalog:

  • Google Merchant / Google Feed: Provide a feed link for automatic synchronization once a day.
  • RSS/XML: Connect a dynamic price list according to the RSS 2.0 specification.
  • CSV: Upload a file manually (id, title, description, price, category, brand, url, image_url).

Result
Binom can professionally select products for client requests, check stock levels, and suggest alternatives.


Updated on 19.10.26

Lets Binom keep track of the product range, prices and stock availability in real time.

How to set it up
Choose the most convenient way to upload the product catalog:

  • Google Merchant / Google Feed: Provide the feed link for automatic sync once a day.
  • RSS/XML: Connect a dynamic price list based on the RSS 2.0 specification.
  • CSV: Upload the file manually (id, title, description, price, category, brand, url, image_url).

Result
Binom can professionally match products to customer requests, check stock levels and suggest alternatives.

Which catalog connection method to choose

MethodButton in "Price Lists"When it fits
Google Merchant"Add Google Merchant"The store already has a product feed for Google; prices and availability update automatically
RSS"Add RSS price list"The website delivers the catalog in RSS 2.0 format; updates are automatic
CSV"Upload CSV file"There is no feed, and the catalog is kept in a spreadsheet: uploading products manually or via a spreadsheet
HoroshopIntegrations → HoroshopThe store runs on Horoshop: Horoshop integration
  1. Open Price Lists.
  2. Click "Add Google Merchant" or "Add RSS price list".
  3. Paste the feed link and click "Add". The hint in the window specifies the format: for RSS, "We support the RSS 2.0 specification, using the tags <id>, <title>, <description>, <link>, <price>, <category>, <image_link>, and we sync the information once a day."
  4. The source will appear in the "Data Sources" list with the status "Pending" or "Processing", then "Processed". Processing may take several hours.
  5. Products will appear in the "Products" table. There is no need to retrain Binom: it uses the price list right after processing.

Binom searches for products primarily in the price list. If the answer to the same question is pinned in a knowledge card, the card takes priority.

How to check that the AI consultant sees the catalog

Feed buttons unavailable? Hover over the button with the cursor: the hint will state the reason. For the composition of plans, see the plans and subscription prices page.

Frequently asked questions

Can I create an AI consultant for an online store?

Yes: connect the catalog in Price Lists, and Binom will match products, state prices and availability on the website and in messengers.

How does Binom understand which product the customer is looking at?

By the product ID from the price list: how the AI employee identifies the product on the page.

Do I need to retrain the bot after updating prices in the feed?

No, updates are picked up automatically: automatic updates via RSS or Google Merchant.

What's next

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Updated October 21, 2026