The integration combines Binom's capabilities with your corporate sales management system, allowing it to take client history into account and automatically pass on completed orders. This eliminates lead loss and the routine of manual data transfer.
How to set up
- In the Integrations section, determine which data Binom should receive from the CRM (for example, purchase history) and which data it should pass back (for example, a new order or contacts).
- Set up the connection via API or ready-made integration solutions available in the control panel.
- After connecting, run a test dialogue with Binom and check whether a client card with correctly filled-in data is created in your CRM.
Result
The sales process becomes seamless: data about the buyer's interests and their contacts go directly to managers, allowing work with the client to continue based on previous communication.
Updated on 19.10.26
The integration connects Binom's capabilities with your corporate sales management system, allowing it to take the customer's history into account and automatically pass on completed orders. This eliminates lost leads and the routine of transferring data manually.
How to set it up
- In the Integrations section, specify which data Binom should receive from the CRM (for example, purchase history) and which data it should send back (for example, a new order or contacts).
- Set up the connection via the API or ready-made integration solutions available in the control panel.
- After connecting, run a test conversation with Binom and check whether a customer record with correctly filled-in data is created in your CRM.
Result
The sales process becomes end-to-end: data on the buyer's interests and contact details go directly to managers, allowing them to continue working with the customer while taking previous conversations into account.
Which chatbot-to-CRM integration method to choose
| Method | When it fits |
|---|---|
| "More Integrations" catalog | Your CRM is in the catalog: connection without a developer, with a choice of permitted actions. How to connect a service |
| Public API | You need your own data transfer logic and have a developer. Public API, CRM via API |
| Horoshop | Store on Horoshop: customer contacts are passed to the store. Horoshop integration with the chatbot |
| Tickets | Manual handover of a request: "Handed over" with a number or a link to the CRM record. Ticket handling |
Other Common Questions
How do I pass leads from the chatbot to the CRM?
Connect your CRM from the "More Integrations" catalog or via the API.
My CRM is not in the catalog. What should I do?
Click "Request integration" in "More Integrations" or use the API.
What's next
Updated October 21, 2026