Adjusting an AI employee's Tone of Voice in Binom AI is done through several key tools that allow you to adapt it to your brand's spirit and values:
- Role selection (Roles Board): Each profession (salesperson, tech support, etc.) already comes with a behavioral strategy and communication style established by experts. Before hiring, you can conduct an "interview" using the Interview me button to test Binom's manner of speech.
- Elevator Pitch (Business Profile): In this section, you describe the company's values and positioning. The AI uses this data as the foundation for its "self-awareness" and communication style.
- Tutor Cases (Cases): In Binom Tutor, you can create distinct conceptual directions, such as a Values & Philosophy case. This allows for targeted training on brand philosophy without mixing it with other knowledge.
- Knowledge Cards (Cards): Used for strict rule enforcement. If you require specific formulations or mandatory communication scenarios, a card (acting as a constant) takes priority over any other documents.
- Welcome message (Init Message): Configured in the Settings section, it sets the first impression and the tone of dialogue across all communication channels.
- Chat retraining: If Binom responds out of character in a real dialogue, you can edit the response in the Chats section and save it as a new card. The employee will instantly adopt the corrected Tone of Voice.
For visual alignment with your brand, you can also customize the widget or public page logos and colors in the Settings and Integrations sections.
Updated on 19.10.26
Setting up the Tone of Voice of an AI employee in Binom AI is done through several key tools that let you adapt it to the spirit and values of your brand:
- Roles Board: Each profession (salesperson, tech support, and others) already comes with a strategy of behavior built in by experts and a communication style. Before hiring, you can run an "interview" with the Interview me button to check how Binom speaks.
- Elevator Pitch (Business Profile): In this section, you describe the values and positioning of your company. The AI uses this data as the basis for its "self-awareness" and communication style.
- Binom Tutor cases (Cases): In Binom Tutor, you can create separate topic areas, for example a Values & Philosophy case. This lets you train Binom precisely on the brand's philosophy without mixing it with other knowledge.
- Knowledge cards (Cards): Used to lock in strict rules. If you need specific wording or mandatory communication scripts, a card (as a constant) will take priority over any documents.
- Welcome message (Init Message): Configured in the Settings section, it sets the first impression and the tone of the dialogue across all communication channels.
- Further training in chats: If Binom replied in a real conversation in a way that doesn't match the brand, you can edit the reply in the Chats section and save it as a new card. The employee will instantly remember the corrected Tone of Voice.
To match your brand visually, you can also customize the logos and colors of the widget or public page in the Settings and Integrations sections.
Main thing: explain the style to Binom Tutor
Tone of voice is your guidance on how Binom communicates. The easiest way to set it is in a dialogue with Binom Tutor: describe the style in which Binom should talk to clients. Binom Tutor will save it, and Binom will communicate in the set tone. This is how you shape the character of your Binom.
- Open Binom Tutor. It's convenient to create a separate case for this, for example "Communication style": how to manage cases in Binom Tutor.
- Describe the tone: whether to use "you" or a more informal address, how formal it should be, whether jokes and emojis are allowed, and which words must not be used.
- Provide 2 to 3 sample phrases showing how Binom should sound.
- Check the result in a new dialogue and, if needed, refine your instructions to Binom Tutor.
Tone of voice: examples for Binom
| Tone | How to describe it to Binom Tutor | How Binom sounds |
|---|---|---|
| Friendly | "Use a casual, warm, and simple address, light emojis are fine" | "Hi there! Let me find you a couple of options 🙂" |
| Business | "Use formal address only, short and to the point, no emojis" | "Good afternoon. The service cost is per the price list, and the lead time is three business days." |
| Expert | "Explain like a specialist: cause, solution, next step" | "This is related to the sensor setup. Check the mode, then restart the device." |
| Premium | "Polite and reserved, emphasize an individual approach" | "We would be glad to find an option that suits your wishes." |
Other questions
What is tone of voice in simple terms?
This is the manner in which the brand speaks with customers: forms of address, level of formality, vocabulary. In Binom, it is set in a dialogue with Binom Tutor.
Where do you set the communication style with customers?
Describe it to Binom Tutor; the first impression is also shaped by the welcome message.
What's next
Updated October 21, 2026 · Binom AI team