How to Connect a WhatsApp Chatbot for Business with AI Replies – “Social Networks” Integration in Binom

WhatsApp chatbot for business powered by Binom answers customers on your WhatsApp number using the same knowledge base as your website, working as an AI WhatsApp autoresponder around the clock. It connects through the "Social media" integration (HelpCrunch): you need a HelpCrunch account with your WhatsApp number connected.

What you will need

  • A HelpCrunch account with your WhatsApp number connected, and the API key for that account.
  • A Binom plan that includes integrations with Facebook, Instagram and WhatsApp (how to upgrade is explained below, in the "Possible issues" section).

How to connect

  1. Open Integrations → "Social media". The tab says: "To add a social media integration, enter the API key and click "Connect"".
  2. Paste your HelpCrunch account API key into the "API key" field and click "Connect".
  3. The message "HelpCrunch integration connected" appears, along with the block "Add the following webhooks to HelpCrunch". There are two addresses, each with its event and a copy button:
    Event Webhook address
    message.chat.customer the first address on the tab (ends with /message)
    customer.tags_changed the second address on the tab (ends with /tags)
  4. Copy each address using its copy button and add it to HelpCrunch as a webhook with the event listed next to it.

Facebook Messenger and Instagram also work through the same integration. You can also connect Instagram directly: how to connect Facebook Messenger and Instagram.

How to check

  1. Send a message to your WhatsApp number from your personal phone.
  2. Make sure Binom replied.
  3. Find the conversation in Chats: in the source filter, select "WhatsApp".

Possible issues

"Integrations with Facebook, Instagram and WhatsApp are available on higher plans"

How to upgrade to the right plan:

  1. Find out which plan you need: in the Integrations section, hover over the grey card. The hint "Upgrade to the plan …" will name the most affordable plan that includes the WhatsApp integration. To see how the Free, Basic, Pro and Business plans differ, check how much Binom AI costs.
  2. Open Subscription. If you are on the free plan, click "Choose plan". If you are on a paid plan, click "Compare plans".
  3. Select a plan and a billing period (monthly, every 3 months or yearly), then click "Confirm and pay". The payment page will open.
  4. After payment, the message "Subscription payment successful!" appears. Return to Integrations → "Social media": the card will be marked "Available".

Want to try it first? The 7-day trial includes the features of the Basic plan: how to start a subscription or free trial. If you see "Payment was not completed. Your plan has not changed" after paying, try the payment again or write to support@binomai.com, including your account email and the plan you selected.

"Could not connect HelpCrunch!"

What to do: copy the API key again in full, with no spaces at the beginning or end, and repeat the connection.
How to tell it is fixed: the message "HelpCrunch integration connected" appears.

Messages do not reach Binom

What to check: both webhooks have been added in HelpCrunch, the addresses are copied in full, and each one has the event selected from the block on the tab: message.chat.customer and customer.tags_changed.
How to tell it's resolved: a new message sent to the WhatsApp number appears in Chats in Binom.

"You don't have permission to manage this section" message

What it means: only users with Owner or Admin access level for the selected Binom can set up integrations.
What to do: ask the account owner to give you Admin access or to assign the task to them. More details: access levels in a team.
How to tell it's resolved: after refreshing the page, the integrations catalog opens.

If the problem is not solved, write to support@binomai.com or send "I want to talk to a person" in the Binom Tutor chat. Include: the Binom name, the WhatsApp number, and a screenshot of the webhook settings in HelpCrunch.

If you don't have HelpCrunch and don't want to connect it, write to support@binomai.com and our specialists will suggest WhatsApp connection options for your needs.

Other Common Questions

Can I set up a WhatsApp auto-reply with AI?

Yes. After connecting, on the Integrations → "Social Networks" tab, Binom answers WhatsApp messages around the clock based on your knowledge base.

Which other messengers can I connect?

Telegram, Instagram, Facebook Messenger and others – chatbot for messengers.

What's Next