→ This guide describes implementing the solution from the case study: Binom Seller for a Household Chemicals Online Store
How to implement Binom Seller in an online store
Creating Binom Seller requires no programming knowledge or AI experience. The core information is provided through a conversation with Binom Tutor. Fully preparing the first Binom Seller takes about 30 minutes when done in sequence.
What to prepare
Before you start, it’s useful to have: a link to the company website; a link to the online store; a company presentation; a description of the business; links to social media; documents with information about the company; a logo; brand colors; the product catalog; a link to Google Merchant Feed, XML, or CSV; a list of employees who will need access; the CRM and other systems’ data that need to be connected; a bank card to set up the subscription with the trial version; readiness to pay $75/month after the free period.
You don’t have to prepare everything in advance. Any missing information can be added later through Binom Tutor.
Step 1. Register your company
Create a company account in Binom AI. After registration, the Binom Tutor window opens. Binom Tutor helps you create, train, and configure your synthetic employee through an ordinary conversation. → FAQ: Step 1 — how to register a company
Step 2. Set up a subscription or trial period
Activate access to create a Binom. One Binom costs 75 US dollars per month. Once activated, you can move on to selecting a role and training. → FAQ: Step 2 — how to set up a subscription or trial period
Step 3. Explain the task to Binom Tutor
Describe in plain language why the company needs Binom Seller. For example: consult customers; answer questions about products; help choose products; handle objections; take orders; pass orders to the CRM; work in multiple languages; work in multiple countries.
There’s no need to write a technical specification in special terminology. It’s enough to explain the task the way you would explain it to a new employee. → FAQ: Step 3 — how to explain the task to Binom Tutor
Step 4. Provide information about the company
Send Binom Tutor: a link to the website; a link to the online store; a presentation; documents; links to social media; a company description; any other information the salesperson needs.
Binom Tutor will study the materials and ask clarifying questions. Getting an initial understanding of the business usually takes about ten clarifications. → FAQ: Step 4 — what company information to send to Binom Tutor
Step 5. Choose a role
A role is a fully ready-made employee that doesn’t require writing a spec — all the necessary instructions and working strategies have already been distilled from top professionals.
Choose a role from those Binom Tutor suggests, or pick one yourself from the Roles Board page. For an online store, this could be, for example: Binom Seller; Smart Seller; Merchandiser; another suitable role from the catalog.
If you’re not sure which role to choose, describe the task to Binom Tutor. It will help identify the right role, or bring in a support person directly into your conversation. → FAQ: Step 5 — how to choose a role for Binom
Step 6. Check that Binom Tutor understood the company correctly
Binom Tutor will describe how it understood: the company’s business; Binom Seller’s role; the products’ specifics; the salesperson’s tasks; communication rules; key constraints; other important parameters.
Review the description you receive. If the information is understood correctly, confirm it. If something was understood incorrectly, make corrections right there in the chat.
Preparing the initial knowledge base usually takes about 15 minutes. → FAQ: Step 6 — how to check that Binom Tutor understood the company correctly
Step 7. Connect the product catalog
Go to the price lists or product feeds section. Add a link to Google Merchant Feed. If needed, you can use XML, CSV, or another available format.
After uploading, check: whether the products appear; whether the names display correctly; whether the prices match; whether the currency is correct; whether stock levels match the real data; whether the product links open; whether the feed for the right country is connected.
Each country requires its own product feed if the range, prices, currency, or stock levels differ. → FAQ: Step 7 — how to connect the product catalog
Step 8. Set the primary language
Go to Binom’s settings. Choose the priority language. Binom Seller opens the greeting in this language. Once the customer writes or speaks in a different language, Binom Seller continues the conversation in the customer’s language. → FAQ: Step 8 — how to set the primary language
Step 9. Configure the widget’s appearance
Go to the integrations section and open the widget settings. Configure: brand colors; logo; window appearance; greeting; placement on the website; the pages on which the widget should be displayed; availability on individual product pages.
After saving the settings, the widget will match the online store’s design. → FAQ: Step 9 — how to configure the widget’s appearance
Step 10. Connect WebRTC
Turn on the WebRTC module for voice communication. Once connected, the customer will be able to talk to Binom Seller directly on the website.
Check: whether Binom Seller can hear the customer; whether it responds correctly; whether it can display products; whether it reacts correctly to requests during the conversation. → FAQ: Step 10 — how to connect WebRTC
Step 11. Install the widget on the website
Copy the short JavaScript code the system provides. Add it to the website’s code, or pass it to the employee who manages the online store.
After installation, open the website and check: whether the widget displays; whether the dialogue opens; whether the greeting works; whether Binom Seller responds; whether it’s available on product pages; whether voice communication works. → FAQ: Step 11 — how to install the widget on the website
Step 12. Connect the CRM
Connect the company’s CRM. During setup, define: what data Binom Seller should receive from the CRM; what data it should pass to the CRM; how to save conversation history; how to pass a completed order; how to link a conversation to an existing customer; which events should be logged on the customer’s record.
After connecting, run a test conversation and check the data transfer. → FAQ: Step 12 — how to connect the CRM
Step 13. Connect a Telegram bot for customers
Create or connect a Telegram bot through which customers can talk to Binom Seller. Follow the instructions in the integrations section.
After connecting, send a test message and check: whether Binom Seller responds; whether it sees the catalog; whether it shows prices and availability correctly; whether it can take an order; whether the conversation is saved. → FAQ: Step 13 — how to connect a Telegram bot for customers
Step 14. Connect a Telegram bot for employees
Connect a separate Telegram bot for system notifications. Choose which notifications you need to send. For example: new conversation; new message; new order; complaint; request for employee involvement; another important event.
Send a test event and make sure the notification arrives at the right Telegram channel or chat. → FAQ: Step 14 — how to connect a Telegram bot for employees
Step 15. Connect Facebook Messenger and Instagram
Go to the relevant integrations section. Connect the company’s Facebook and Instagram pages.
After connecting, check: whether messages arrive; whether Binom Seller responds; whether it uses up-to-date product data; whether conversation history is saved; whether the necessary data is passed to the CRM. → FAQ: Step 15 — how to connect Facebook Messenger and Instagram
Step 16. Add employees
Go to the Teams section. Add employees by email. Assign each employee the necessary permissions. For example: operator; moderator; administrator.
Define which Binom instances each employee should have access to. → FAQ: Step 16 — how to add employees through Teams
Step 17. Set up notifications
Configure sound and system notifications. Decide which employees should receive information: about the start of a new conversation; about an incoming order; about a complaint; about a customer request; about the need to bring in a live person; about other important events. → FAQ: Step 17 — how to set up notifications
Step 18. Run testing
Send several test messages through each connected channel. Check: the accuracy of the responses; understanding of the product range; prices; currency; stock availability; upsell performance; cross-sell performance; order transfer; data transfer to the CRM; receipt of notifications; bringing in a live employee; turning off the AI in a selected conversation; the voice module’s performance; product display during a voice conversation.
Once verified, Binom Seller can be switched into live operation. → FAQ: Step 18 — how to test Binom Seller before launch
Creating Binom Seller for a second country
If the company operates in multiple countries, it’s recommended to create a separate Binom for each country.
Step 19. Create a new Binom
From the dropdown menu at the top, choose to create a new Binom. Specify: name; country; priority language; purpose; the local division it belongs to. → FAQ: Step 19 — how to create a new Binom for another country
Step 20. Pass shared information to the new Binom
Open the first Binom. Go to the Documents section. Select the documents that contain shared company information and share them with the new Binom.
This means you won’t need to re-upload: the company presentation; the brand description; general instructions; basic product information; general sales rules; other materials that are the same for all countries. → FAQ: Step 20 — how to pass shared information to a new Binom through Documents
Step 21. Pass on knowledge cards
Go to the Cards section. Select the cards that should be used by the new Binom. These can include: frequently asked questions; mandatory answers; objection-handling rules; priority phrasing; brand information; other verified knowledge.
Share the selected cards with the new Binom. → FAQ: Step 21 — how to pass knowledge cards through Cards
Step 22. Verify the received knowledge
Open the new Binom’s Binom Tutor. Ask it to check the available information and confirm that it can see the documents and cards passed from the first Binom.
Also tell Binom Tutor which role the first Binom uses, and ask it to assign the same role to the new Binom if it’s suitable for that country. → FAQ: Step 22 — how to verify the knowledge a new Binom received
Step 23. Add local information
Provide Binom Tutor with information that differs for the new country. For example: the local company name; contact details; address; delivery terms; payment rules; local restrictions; other information that applies only to that country. → FAQ: Step 23 — how to add local information for a new country
Step 24. Connect the local catalog
Connect the Google Merchant Feed, XML, or CSV intended for the new country. Check: currency; prices; stock availability; product range; links; description language; whether the feed matches the selected country. → FAQ: Step 24 — how to connect a local catalog for a new country
Step 25. Set up local integrations
Repeat the setup for: the widget; WebRTC; CRM; the Telegram bot for customers; the Telegram bot for employees; Facebook Messenger; Instagram; other channels being used.
If the countries use different accounts, pages, CRMs, or Telegram channels, connect the corresponding local systems. → FAQ: Step 25 — how to set up local integrations for a new country
Step 26. Set up the team
Go to the Teams section of the new Binom. Add local: operators; moderators; administrators. Give them access only to the Binom for the relevant country.
The owner or the company’s main administrator can retain access to all Binom instances. → FAQ: Step 26 — how to set up a local team for a new Binom
Step 27. Run the final check
Send test messages to the new Binom. Check: knowledge about the company; local contacts; product range; currency; prices; stock availability; delivery; integrations; notifications; employee permissions.
Once verified, the new Binom is ready to go live. → FAQ: Step 27 — final check for a new Binom before launch
Help from a specialist
If you have questions during setup, write to Binom Tutor in the chat: “I’d like to talk to a person.” During business hours, a live specialist will join the conversation and help you finish the setup.
Timeline and cost
One Binom costs 75 US dollars per month. The first Binom Seller can be prepared in about 30 minutes if you have the core company information and a product feed ready. Creating subsequent Binom instances for other countries takes less time, since shared documents, knowledge cards, and accumulated experience can be passed between the company’s synthetic employees.
