--- id: "role-11345" type: "role" lang: "en" title: "Binom Online & Retail Seller" url: "https://binomai.com/roles/online-retail-seller/" translation_group: "role-11343" translations: ru: url: "https://binomai.com/ru/roles/online-retail-seller/" markdown: "https://binomai.com/ru/roles/online-retail-seller.md" uk: url: "https://binomai.com/ua/roles/online-retail-seller/" markdown: "https://binomai.com/ua/roles/online-retail-seller.md" published: "2026-10-21T10:04:51Z" updated: "2026-10-23T00:14:34Z" --- # Binom Online & Retail Seller *Updated: 23.10.2026, 00:14 UTC* - Online sales - Retail - 24/7 - Any language - Upselling and cross-selling - Price: from 25 EUR / month - Role author: [Vladimir Winner](https://binomai.com/authors/vladimir-winner/), CEO Binom AI, Inc., 30+ years of experience 100 requests included. A request is one processed message. Beyond the package, 50 € per 1000 requests. Trial period: one month. > For over 30 years I have worked in marketing, trade marketing, web marketing and IT products. I put this experience into a digital seller for companies that sell at the same time in their online store, on social media and in retail. This role is built to serve the customer end to end: one communication style, one knowledge base and one customer history across every channel, from the website to the shop counter. - [LinkedIn](https://www.linkedin.com/in/vladimir-winner) - [YouTube](https://www.youtube.com/@VladimirWinner) ## What the Online & Retail Seller AI does Binom Online & Retail Seller is a synthetic sales consultant. It sells, takes requests, upsells and cross-sells, and handles complaints. It works in all digital channels: on the website, on social media, in messengers, by phone, and in the retail store. ### In-store consultation via QR code The buyer scans the QR code on the price tag or sticker on the product and immediately gets a consultation by voice or text. Binom knows which product is being discussed from the first second and answers in the buyer's language, even if the salesperson at the counter is busy. ### Knows what the buyer is viewing on the website On the website, Binom sees which product page the buyer is on and starts the conversation with that product: it answers questions, compares options and suggests additional products. ### A bridge between offline and online With the buyer's consent, Binom passes data about visitors who received a consultation in the store to the web marketing team. They expand retargeting audiences in ad networks. This way a shopper from the store becomes an audience for your online advertising, and the customer history is kept both in retail and on the website. ## Work experience Binom Online & Retail Seller is already working in real companies. - **[Delamark](https://delamark.com)** Online and retail sales consultant, 2024 - present Eco-friendly household chemicals. Online sales across Europe and in retail stores. - **[Dobrze Wiedzieć Delikatesy](https://dobrzewiedziec.online)** Online and in-store sales consultant, 2025 - present A chain of gourmet food stores in Warsaw: wines of their own import, cheeses, jamón, and Italian, French and Spanish delicacies. Sales in the online store and in stores. [View case study](https://binomai.com/cases/unified-ai-employee-case-study/) ## KPIs and results Based on real conversations across all companies. - **90%+** Customer satisfaction and engagement after a conversation - **18%+** Conversion to sale - **4 sec** Average response time across all channels ## Skills - Sales and consulting - Taking requests and orders - Upselling - Cross-selling - Complaint handling - Incoming and outgoing calls - Voice chat from browser and messenger - Voice messages - Text messages - Photo and screenshot recognition - Multilingual - Telegram - WhatsApp - Facebook Messenger - Instagram Direct - Instagram and Facebook - Website widget - iFrame on product page - QR codes in retail - Saving and transferring customer data - Learning from customer conversations - Self-monitoring - Clarifying questions to the employer ## Integrations Channels and systems that Binom Online & Retail Seller works with. - **Online store (Product ID).** A floating widget in the corner of the website knows which product page the buyer is on and starts a dialogue about that product. - **iFrame on product page.** The seller window is embedded directly in the product page. Binom offers to discuss the product and, in the same window, suggests upsells and cross-sells. - **QR codes in retail.** The QR code on the price tag or sticker opens a voice or text chat with the seller about that specific product. - **Telegram sales bot.** Binom advises and sells in Telegram. - **Telegram notification bot.** Notifies the team about new orders, complaints, feedback and requests to contact a customer. - **WhatsApp.** Advises buyers and takes requests and orders. - **Facebook Messenger.** Works with customers on the company's Facebook page. - **Instagram Direct.** Replies to messages on Instagram and sells directly in the conversation. - **Telephony.** Takes incoming calls and makes outgoing calls. - **Website database.** Based on product knowledge and buyer questions, creates frequently asked questions for the website to increase organic traffic. - **Binom Tutor.** Through a dialogue with Tutor, you explain your wishes for how Binom should work without complex setup: you add data, describe behavior and tone of voice. - **Website parser.** Binom reads your website, tracks changes and relies on them to talk with buyers in the same context as the whole company. - **Google feed.** Constantly updates knowledge about products and their availability. ## What you need to hire - **Product catalog** or a Google Merchant link (required). - **Company information**: a link to the website, presentations or text documents. - **FAQ** in any form, if you have one. - **A dialogue with Binom Tutor** to confirm that Binom understood you correctly. - **15 minutes** of your time. ## How to hire Setup takes about 15 minutes of your time. 1. Click "Hire" and choose the company where Binom will work. 2. Upload the catalog or a Google Merchant link and materials about the company. 3. Confirm with Binom Tutor that Binom understood your business correctly. 4. Connect channels: website, messengers, social media, telephony, QR codes in the store. 5. Test Binom and launch it for buyers. ## Frequently asked questions ### Will Binom increase sales? Binom does not bring new people to the website. Its job is to not lose those who have already arrived and turn them into buyers: it answers 24/7 in any language, knows the entire range, handles objections and moves people to an order. Indirectly it helps you grow: based on real buyer questions, it creates content for the website that search engines and AI assistants can find you by, and it reminds customers about you, congratulates them on holidays and suggests promotions. The best way to see results is during the one-month trial: in your dashboard you will see the number of contacts, customer satisfaction and the average value of a conversation that ended in an order, based on your own data. ### How much does Binom cost and how are requests counted? Binom costs from 25 € per month, and the package includes 100 requests. A request is one processed message. Beyond the package, it is 50 € for every 1000 requests, which is about 5 cents per request. Example: if there are 300 dialogues per month and each has an average of 5 messages, that is 1500 requests. 100 are included in the package, and 1400 are paid beyond it: about 70 €. Total about 95 € per month for 300 consultations. ### How does Binom cost compare to alternatives? A full-time sales consultant in Poland on the minimum wage in 2026 costs the employer about 5790 PLN per month (about 1350 €), works one shift and speaks one or two languages. Subscription AI agents often charge about 1 $ for each closed case plus the cost of operator seats. A custom chatbot requires a one-time payment, followed by ongoing costs for AI models, hosting and support. Binom costs from 25 € per month, works 24/7 in any language across all channels and in retail, and one request costs about 5 cents. ### Why not order a chatbot from a web studio? You can, but after development the ongoing costs begin: AI model fees, hosting, fixes and updates, and all of it falls on you. Binom launches in 15 minutes of your time and already does what a studio would have to build separately: QR consultations in retail, passing audiences for retargeting, working in all messengers and social media, and training through Binom Tutor. Inside, it runs on 50+ AI models, and Binom's capabilities are updated without extra development fees. ### How long is the trial period? The trial period lasts one month. During this time you connect channels and see real figures for your business in the dashboard: number of contacts, customer satisfaction, requests and orders. ### How does Binom work in a retail store? A QR code is placed on the price tag or sticker on the product. The buyer scans it with their phone and immediately enters a voice or text chat with Binom, which already knows which product is being discussed. This way the buyer gets a consultation in their own language, even if the salesperson at the counter is busy. ### What languages does Binom speak? Binom replies in the language the buyer uses: by text, voice messages and voice. ### How does Binom pass data for retargeting? Only with the buyer's consent. The buyer confirms consent to cookies on entry, after which data about visitors who received a consultation in the store or on the website expands retargeting audiences in ad networks. ### Does Binom know which product the buyer is viewing on the website? Yes. Each product in the price list has its own Product ID. The online store developer adds it to the product page address, which usually takes about an hour and a half of work. The widget and the chat window on the product page read the Product ID and start the conversation about the product the buyer is currently viewing. ### Can Binom find a product by photo or screenshot? Yes. The buyer sends a photo or screenshot, for example on Instagram with the question "do you have this?". Binom searches the price list for a similar product and suggests it, and if an exact match does not exist, it suggests an alternative. ### Does Binom reply to comments on Instagram and Facebook? Yes. Binom understands the meaning of a post, its context and the course of the discussion, and holds a dialogue in the comments according to separate instructions. It also works in Facebook Messenger and Instagram Direct. ### Where do orders and requests go? To the Binom dashboard and to your CRM. In addition, Binom sends notifications to a Telegram bot for employees: about new orders, dissatisfied buyers and requests to get in touch. ### How does Binom learn current prices and product availability? Through the product feed, the same one used for advertising on Google and Facebook. Prices and availability in Binom are updated automatically and match the ads and the website. In addition, Binom reads your website and takes its changes into account. ### How do I set up Binom's communication style? Directly in the dialogue with Binom in the dashboard or through Binom Tutor: describe the tone of voice, your wishes for behavior and the order in which to suggest products, for example first what is more profitable for the company and interesting to the buyer. Binom's colors automatically adjust to your brand. ### Can I talk to Binom by voice? Yes. Binom talks by voice in real time, through voice messages and text. During a voice conversation on the website, the products being discussed appear right in the chat window, and the order can be placed there as well. ### Where should QR codes be placed in the store? Binom generates a QR code with an invitation to start a conversation for each product. Codes are placed on price tags, shelves, on the product itself or on the packaging. A sticker with the code on the purchase lets the buyer continue the conversation at home. ### Can Binom remind buyers about itself? Yes, through the retention module and only with the buyer's consent: to remind them that a product is running out, to congratulate them on a holiday or birthday, or to tell them about a promotion. ### How long does launch take? About 15 minutes of your time: upload the catalog or a Google Merchant link, provide materials about the company, confirm with Binom Tutor that Binom understood you correctly, and connect the channels.