--- id: "role-11345" type: "role" lang: "en" title: "Binom Online & Retail Seller" url: "https://binomai.com/roles/online-retail-seller/" translation_group: "role-11343" translations: ru: url: "https://binomai.com/ru/roles/online-retail-seller/" markdown: "https://binomai.com/ai/ru/roles/online-retail-seller.md" uk: url: "https://binomai.com/ua/roles/online-retail-seller/" markdown: "https://binomai.com/ai/ua/roles/online-retail-seller.md" published: "2026-10-21T10:04:51Z" updated: "2026-10-21T13:36:45Z" --- # Binom Online & Retail Seller *Updated: 21.10.2026, 13:36 UTC* - Online sales - Retail - 24/7 - Any language - Upselling and cross-selling - Price: from 25 EUR / month - Role author: [Vladimir Winner](https://binomai.com/authors/founder-vladimir-vinner/), CEO of Binom AI, Inc., over 30 years of experience Includes 100 requests. A request is one processed message. Above the package: 50 EUR per 1,000 requests. Trial period: one month. > I have worked in marketing, trade marketing, web marketing and IT products for over 30 years. I put this experience into a digital seller for companies that sell in their online store, on social media and in retail at the same time. The role is built to guide the customer end to end: one communication style, one knowledge base and one customer history across all channels, from the website to the store shelf. - [LinkedIn](https://www.linkedin.com/in/vladimir-winner) - [YouTube](https://www.youtube.com/@VladimirWinner) ## What the Online & Retail Seller AI Seller Does Binom Online & Retail Seller is a synthetic sales consultant. It sells, takes orders, upsells and cross-sells, and handles complaints. It works across all digital channels: on the website, on social media, in messengers, by phone, and in the retail store. ### In-store consultation via QR code A shopper scans the QR code on a price tag or product sticker and immediately gets a consultation by voice or text. Binom knows which product is being discussed from the first second and answers in the shopper's language, even when the sales associate at the counter is busy. ### Knows what the shopper is looking at on the website On the website, Binom sees which product page the shopper is on and starts the conversation right there: it answers questions, compares options and suggests additional products. ### A bridge between offline and online With the shopper's consent, Binom passes data about visitors who received an in-store consultation to the web marketing team. This data expands retargeting audiences in ad networks. This way, a shopper from the store becomes an audience for your online advertising, and the customer history is kept both in retail and on the website. ## Work Experience Binom Online & Retail Seller is already working in real companies. - **[Delamark](https://delamark.com)** Online and retail sales consultant, 2024 - present Eco-friendly household chemicals. Online sales across Europe and in retail stores. - **[Dobrze Wiedzieć Delikatesy](https://dobrzewiedziec.online)** Online and in-store sales consultant, 2025 - present A chain of delicatessen stores in Warsaw: wines of own import, cheeses, jamón, and Italian, French and Spanish delicacies. Sales in the online store and in the stores. [View case study](https://binomai.com/cases/unified-ai-employee-case-study/) ## KPIs and Results Based on real conversations across all companies. - **90%+** Customer satisfaction and engagement after the conversation - **18%+** Conversion to sale - **4 sec** Average response time across all channels ## Skills - Sales and consultations - Order and request intake - Upselling - Cross-selling - Complaint handling - Inbound and outbound calls - Browser and messenger voice chat - Voice messages - Text messages - Photo and screenshot recognition - Multilingual support - Telegram - WhatsApp - Facebook Messenger - Instagram Direct - Instagram and Facebook - Website widget - iFrame on product page - QR codes in retail - Customer data saving and transfer - Learning from customer conversations - Self-monitoring - Clarifications from the employer ## Integrations Channels and systems that Binom Online & Retail Seller works with. - **Online store (Product ID).** The floating widget in the corner of the site knows which product page the customer is on and starts the conversation about that product. - **iFrame on product page.** The seller window is embedded directly in the product page. Binom offers to discuss the product and, in the same window, suggests upselling and cross-selling. - **QR codes in retail.** A QR code on a price tag or sticker opens a voice or text chat with a seller about that specific product. - **Telegram sales bot.** Binom advises customers and sells on Telegram. - **Telegram notification bot.** Notifies the team about new orders, complaints, suggestions, and requests to contact a customer. - **WhatsApp.** Advises buyers and takes requests and orders. - **Facebook Messenger.** Works with customers on the company's Facebook page. - **Instagram Direct.** Replies to messages on Instagram and sells directly within the conversation. - **Telephony.** Handles inbound calls and makes outbound calls. - **Website database.** Based on product knowledge and customer questions, creates frequently asked questions for the website to increase organic traffic. - **Binom Tutor.** Through a dialogue with Tutor, you explain your wishes for how Binom should work without complex setup: add data, describe behavior, and tone of voice. - **Website parser.** Binom reads your website, tracks changes, and relies on them to speak with customers within the same semantic field as the whole company. - **Google feed.** Continuously updates knowledge about products and their availability. ## What you need to hire - **Product catalog** or a Google Merchant link (required). - **Company information**: a link to your website, presentations, or text documents. - **FAQ** in any form, if you have one. - **A dialogue with Binom Tutor** to confirm that Binom understood you correctly. - **15 minutes** of your time. ## How to hire Setup takes about 15 minutes of your time. 1. Click "Hire" and choose the company where Binom will work. 2. Upload your catalog or Google Merchant link and materials about the company. 3. Confirm with Binom Tutor that Binom has correctly understood your business. 4. Connect channels: website, messengers, social networks, telephony, QR codes in store. 5. Test Binom and launch it for customers. ## Frequently asked questions ### Will Binom increase sales? Binom does not bring new people to your site. Its job is to keep the visitors who have already arrived and turn them into buyers: it answers 24/7 in any language, knows your entire range, handles objections and leads customers all the way to an order. Indirectly it helps you grow: based on real customer questions, it creates content for your site that search engines and AI assistants can use to find you, and it reminds customers about you, congratulates them on holidays and offers promotions. The results are easiest to see during the trial month: in your dashboard, you will see the number of contacts, customer satisfaction and the average cost of a conversation that ended in an order, based on your own data. ### How much does Binom cost and how are requests counted? Binom costs from €25 per month, and the plan includes 100 requests. A request is one processed message. Beyond the plan, it costs €50 for every 1,000 requests, which works out to about 5 cents per request. Example: if you have 300 conversations a month with an average of 5 messages each, that is 1,500 requests. 100 are included in the plan, and the remaining 1,400 are billed extra: about €70. Total: roughly €95 per month for 300 consultations. ### How does the cost of Binom compare to the alternatives? A full-time sales consultant in Poland on the minimum wage in 2026 costs the employer about 5,790 zł per month (about €1,350), works one shift and speaks one or two languages. Subscription AI agents often charge about $1 per closed conversation, plus fees for operator seats. A custom-built bot requires a one-time payment, followed by ongoing costs for AI models, hosting and support. Binom costs from €25 per month, works 24/7 in any language across all channels and in retail, and each request costs about 5 cents. ### Why not order a chatbot from a web studio? You can, but after development come ongoing costs: AI model fees, hosting, fixes and updates, all of which fall on you. Binom launches in 15 minutes of your time and already does what a studio would have to build separately: QR consultations in retail stores, handing audiences over for remarketing, working in all messengers and social networks, and training through Binom Tutor. It runs on 50+ AI models, and Binom's capabilities are updated without extra development fees. ### How long is the trial period? The trial period lasts one month. During this time you connect your channels and see real figures for your business in the dashboard: number of contacts, customer satisfaction, leads and orders. ### How does Binom work in a retail store? A QR code is placed on the price tag or sticker of a product. The customer scans it with their phone and goes straight into a voice or text chat with Binom, which already knows which product they are asking about. This way, the customer gets advice in their own language, even when the salesperson at the counter is busy. ### What languages does Binom speak? Binom replies in the language the customer uses: in text, in voice messages and by voice. ### How does Binom pass data for remarketing? Only with the customer's consent. The customer agrees to cookies when entering the site, after which data about visitors who received a consultation in the store or on the website is added to remarketing audiences in ad networks. ### Does Binom know which product the customer is viewing on the site? Yes. Every product in the price list has its own Product ID. The online store developer adds it to the product page address, which usually takes about an hour and a half of work. The widget and chat window on the product card read the Product ID and start the conversation about the product the customer is currently viewing. ### Can Binom find a product from a photo or screenshot? Yes. A customer sends a photo or screenshot, for example on Instagram with the question "Do you have this?" Binom searches the price list for a similar product and offers it, and if an exact match isn't available, it suggests an alternative. ### Does Binom reply to comments on Instagram and Facebook? Yes. Binom understands the meaning and context of a post and how the discussion is going, and it holds a dialogue in the comments according to separate instructions. It also works in Facebook Messenger and Instagram Direct. ### Where do orders and leads go? To the Binom dashboard and to your CRM. In addition, Binom sends notifications to a Telegram bot for your staff: about new orders, dissatisfied customers, and requests to get in touch. ### How does Binom know current prices and stock availability? Through the product feed, the same one used for advertising on Google and Facebook. Binom's prices and stock update automatically and match your ads and website. In addition, Binom reads your website and takes its changes into account. ### How do I set up Binom's communication style? Directly in a dialogue with Binom in the dashboard, or through Binom Tutor: describe the tone of voice, your preferences for behavior, and the order in which to offer products, for example, first the items that are more profitable for the company and interesting to the customer. Binom's colors adjust automatically to your brand. ### Can I talk to Binom by voice? Yes. Binom communicates by voice in real time, through voice messages, and by text. During a voice conversation on the website, the products being discussed appear right in the chat window, where the customer can also place an order. ### Where should I place QR codes in the store? Binom generates a QR code with an invitation to chat for each product on its own. The codes are placed on price tags, shelves, the product itself, or its packaging. A sticker with the code on a purchase lets the customer continue the conversation at home. ### Can Binom remind customers about itself? Yes, through the retention module and only with the customer's consent: to remind them that a product is running out, to congratulate them on a holiday or birthday, or to tell them about a promotion. ### How long does setup take? About 15 minutes of your time: upload a catalog or a Google Merchant link, provide materials about the company, confirm with Binom Tutor that Binom has understood you correctly, and connect the channels.