--- id: "integration-11240" type: "integration" lang: "en" title: "HubSpot AI Chatbot for Leads and Support - HubSpot Integration in Binom" url: "https://binomai.com/integrations/hubspot-integration/" translation_group: "integration-11240" translations: uk: url: "https://binomai.com/ua/integrations/hubspot-integration/" markdown: "https://binomai.com/ai/ua/integrations/hubspot-integration.md" ru: url: "https://binomai.com/ru/integrations/hubspot-integration/" markdown: "https://binomai.com/ai/ru/integrations/hubspot-integration.md" categories: ["CRM"] published: "2026-10-21T01:13:53Z" updated: "2026-10-21T12:50:10Z" --- # HubSpot AI Chatbot for Leads and Support - HubSpot Integration in Binom *Updated: 21.10.2026, 12:50 UTC* A HubSpot AI chatbot from Binom works with your HubSpot CRM during conversations: it finds and creates contacts, companies and deals, opens support tickets and reads forms and pipelines. Leads from chats reach the CRM without manual entry. HubSpot is available on request in the Binom cabinet under Integrations → More Integrations → HubSpot. ## What the HubSpot integration lets Binom do Binom is your AI employee. Once HubSpot is connected, it calls CRM actions when a conversation needs them. You decide which actions are allowed. In the cabinet, each action is marked **read** (Binom only looks at data), **write** or **delete** (Binom changes data in HubSpot). | Area | What Binom can read | What Binom can change | | --- | --- | --- | | Contacts | Contacts, search by filters and queries | Create, update or delete contacts, one by one or up to 100 at a time | | Companies | Companies, search | Create, update or delete companies | | Deals | Deals, search, deal pipelines and their stages | Create, update (including the stage) or delete deals, create pipelines and stages | | Associations | Links between records | Link a contact to a company or a deal | | Tickets | Tickets, search, ticket pipelines and stages | Create and update tickets, move a ticket to the recycling bin | | Forms | Forms and their submissions | No | | Team | Owners, users, teams and roles | No | | Marketing | Campaigns and their assets, marketing emails | Create and update campaigns, create, clone, update and publish marketing emails | | Custom objects | Any CRM object type and its properties | Create and update records and custom object schemas | ## HubSpot lead capture chatbot: from chat to CRM When a client leaves contact details in a conversation, Binom can pass the lead to HubSpot on its own: 1. looks for an existing contact with "Search Contacts"; 2. creates the contact with "Create Contact" or updates it with "Update Contact"; 3. creates a deal with "Create Deal" in the pipeline stage you use for new leads; 4. links the contact and the deal with "Create Association". Your sales team sees the lead in HubSpot right away and does not copy anything from the chat by hand. ### Can a chatbot create contacts and deals in HubSpot automatically? Yes. With the contact and deal actions allowed, Binom creates a contact from the details a client gives in the chat, creates a deal in the pipeline stage you need and links them. ## HubSpot chatbot for customer support With the ticket actions allowed, Binom opens a ticket when a client reports a problem, finds the client's existing tickets with "Search Tickets" and tells them the current stage, and updates a ticket when the client adds details. Ticket pipelines and stages are read from your HubSpot, so the stage names match what your team uses. ## How to get the HubSpot integration HubSpot is available on request: the Binom team sets it up for your account first. 1. Open [Integrations → More Integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), type "HubSpot" in "Search integrations" and open the HubSpot card. 2. The page "HubSpot integration for your assistant" shows "Integration available upon request. Request it now, and we will set it up for you on a priority basis." The assistant here is your Binom. The "Authentication" block shows what access the connection will ask for, and the "Actions" list shows everything Binom can do in HubSpot. 3. Click "Request integration". The message "Request sent. You will be notified when the integration is available." appears, and the button changes to "Requested". 4. A Binom team member contacts you about the setup. When the integration is ready, the HubSpot page shows the "Connect" button. 5. Click "Connect", follow the steps in the "Connect HubSpot" window and click "Done". After "Connecting..." the status becomes "Connected". If you see "The connection has not been confirmed yet. It may still go through - check again in a moment.", click "Check again". ## Choose what Binom is allowed to do in HubSpot A connected integration does nothing until you allow actions. The cabinet says it directly: "Tick the actions the assistant may call. Nothing is allowed until you do." 1. On the HubSpot page, tick the actions in the "Actions" list. Use "Filter actions" to find them by name, for example "Search Contacts". The counter shows how many are selected. 2. Check the "Ask before changing anything" switch. It is on by default: before a write or delete action, Binom describes what it is about to do and waits for an answer before running it. 3. Click "Save". The message "Allowed actions saved" confirms the change. A practical start is "Search Contacts", "Create Contact", "Create Deal", "Create Association" and "Create Ticket". Add more write and delete actions when you are ready for Binom to change data in HubSpot. ## How to check that the HubSpot integration works - Start a new conversation with your Binom, for example through the [public chat link](https://binomai.com/faq/public-chat-link/), and leave a test name, email and phone number. Check that the contact and the deal appear in HubSpot. - Describe a test problem and check that a ticket is created. - Delete the test records in HubSpot afterwards. ## Possible problems ### "Could not record the request. Please try again." **What to do:** click "Request integration" again. If the message repeats, write to support@binomai.com with the name of your Binom and the integration name (HubSpot). **How to know it is solved:** the button shows "Requested". ### "This integration is temporarily unavailable - your request has been recorded." Nothing else is needed from you: the request is saved, and you will be notified when HubSpot can be connected. ### Binom does not pass leads to HubSpot **What to check:** the HubSpot status is "Connected", and "Create Contact" and "Create Deal" are ticked. **What to do:** tick the actions and click "Save". **How to know it is solved:** "Allowed actions saved" appears, and a test lead from a new conversation shows up in HubSpot. ### "Needs reconnecting" **What it means:** "The service no longer accepts the saved credentials, so the assistant cannot use it." **What to do:** open the HubSpot page in [More Integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), click "Reconnect" and go through the connection window again. **How to know it is solved:** the status shows "Connected". ### "Could not start the connection. Please try again." **What to do:** click "Connect" again. If the message repeats, write to support@binomai.com with the name of your Binom, the integration name (HubSpot) and a screenshot of the message. **How to know it is solved:** the "Connect HubSpot" window opens. ### "On a paid plan" instead of "Connect" The page says "Available on a paid plan. Tell us you need it and we will let you know." What each plan includes is on the [plans and pricing page](https://app.binomai.com/plans). After changing the plan, return to [More Integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14) and open HubSpot again. ### "You do not have permission to manage this section." **What it means:** integrations are managed only by users with the Owner or Admin access level. **What to do:** ask the account owner to give you the Admin level or to connect HubSpot themselves. More about access levels: [how to add employees through Teams](https://binomai.com/faq/how-to-add-employees-through-teams/). **How to know it is solved:** after reloading the page, the integration settings open. If the problem remains, write to support@binomai.com or ask for a human in the [Tutor](https://app.binomai.com/cabinet/binom/binom-tutor-stream) chat. Include the name of your Binom, the integration name and a screenshot of the message. ## How to disconnect HubSpot On the HubSpot page click "Disconnect". The window "Disconnect HubSpot?" warns: "The assistant will lose access to this service. To use it again you will have to connect it and enter the credentials once more." Confirm, and the message "Integration disconnected" appears. ## People also ask ### Do I need a developer to connect HubSpot to Binom? No. You request HubSpot in the Binom cabinet under [Integrations → More Integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), the Binom team sets it up, and then you connect your account and choose the allowed actions yourself. ### Can Binom move a deal to another stage in HubSpot? Yes, if the "Update Deal" action is allowed. Binom can also read your deal pipelines and their stages to pick the right one. ### How does Binom avoid creating duplicate contacts? Allow "Search Contacts" together with "Create Contact". Then Binom can look for an existing contact by the client's details before it creates a new one. ## What's next - [How to connect a CRM to Binom](https://binomai.com/faq/how-to-connect-the-crm/) - [How to install the chat widget on your website](https://binomai.com/faq/how-to-install-the-widget-on-the-website/) - [Shopify AI chatbot: answers from live store data](https://binomai.com/integrations/shopify-ai-chatbot/) - [Binom Online Seller: AI sales rep that passes orders to your CRM](https://binomai.com/online-seller/) --- ## Updated on 21.10.26 A HubSpot AI chatbot from Binom works with your HubSpot CRM during conversations: it finds and creates contacts, companies and deals, opens support tickets and reads forms and pipelines. Leads from chats reach the CRM without manual entry. HubSpot is available on request in the Binom cabinet under Integrations → More Integrations → HubSpot. ## What the HubSpot integration lets Binom do Binom is your AI employee. Once HubSpot is connected, it calls CRM actions when a conversation needs them. You decide which actions are allowed. In the cabinet, each action is marked **read** (Binom only looks at data), **write** or **delete** (Binom changes data in HubSpot). | Area | What Binom can read | What Binom can change | | --- | --- | --- | | Contacts | Contacts, search by filters and queries | Create, update or delete contacts, one by one or up to 100 at a time | | Companies | Companies, search | Create, update or delete companies | | Deals | Deals, search, deal pipelines and their stages | Create, update (including the stage) or delete deals, create pipelines and stages | | Associations | Links between records | Link a contact to a company or a deal | | Tickets | Tickets, search, ticket pipelines and stages | Create and update tickets, move a ticket to the recycling bin | | Forms | Forms and their submissions | No | | Team | Owners, users, teams and roles | No | | Marketing | Campaigns and their assets, marketing emails | Create and update campaigns, create, clone, update and publish marketing emails | | Custom objects | Any CRM object type and its properties | Create and update records and custom object schemas | ## HubSpot lead capture chatbot: from chat to CRM When a client leaves contact details in a conversation, Binom can pass the lead to HubSpot on its own: 1. looks for an existing contact with "Search Contacts"; 2. creates the contact with "Create Contact" or updates it with "Update Contact"; 3. creates a deal with "Create Deal" in the pipeline stage you use for new leads; 4. links the contact and the deal with "Create Association". Your sales team sees the lead in HubSpot right away and does not copy anything from the chat by hand. ### Can a chatbot create contacts and deals in HubSpot automatically? Yes. With the contact and deal actions allowed, Binom creates a contact from the details a client gives in the chat, creates a deal in the pipeline stage you need and links them. ## HubSpot chatbot for customer support With the ticket actions allowed, Binom opens a ticket when a client reports a problem, finds the client's existing tickets with "Search Tickets" and tells them the current stage, and updates a ticket when the client adds details. Ticket pipelines and stages are read from your HubSpot, so the stage names match what your team uses. ## What access you will need Connection methods: OAuth 2.0, Private App Access Token. The "Authentication" block on the HubSpot page in your cabinet shows what each method asks for. ## How to get the HubSpot integration HubSpot is available on request: the Binom team sets it up for your account first. 1. Open [Integrations → More Integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), type "HubSpot" in "Search integrations" and open the HubSpot card. 2. The page "HubSpot integration for your assistant" shows "Integration available upon request. Request it now, and we will set it up for you on a priority basis." The assistant here is your Binom. The "Authentication" block shows what access the connection will ask for, and the "Actions" list shows everything Binom can do in HubSpot. 3. Click "Request integration". The message "Request sent. You will be notified when the integration is available." appears, and the button changes to "Requested". 4. A Binom team member contacts you about the setup. When the integration is ready, the HubSpot page shows the "Connect" button. 5. Click "Connect", follow the steps in the "Connect HubSpot" window and click "Done". After "Connecting..." the status becomes "Connected". If you see "The connection has not been confirmed yet. It may still go through - check again in a moment.", click "Check again". ## Choose what Binom is allowed to do in HubSpot A connected integration does nothing until you allow actions. The cabinet says it directly: "Tick the actions the assistant may call. Nothing is allowed until you do." 1. On the HubSpot page, tick the actions in the "Actions" list. Use "Filter actions" to find them by name, for example "Search Contacts". The counter shows how many are selected. 2. Check the "Ask before changing anything" switch. It is on by default: before a write or delete action, Binom describes what it is about to do and waits for an answer before running it. 3. Click "Save". The message "Allowed actions saved" confirms the change. A practical start is "Search Contacts", "Create Contact", "Create Deal", "Create Association" and "Create Ticket". Add more write and delete actions when you are ready for Binom to change data in HubSpot. ## How to check that the HubSpot integration works - Start a new conversation with your Binom, for example through the [public chat link](https://binomai.com/faq/public-chat-link/), and leave a test name, email and phone number. Check that the contact and the deal appear in HubSpot. - Describe a test problem and check that a ticket is created. - Delete the test records in HubSpot afterwards. ## Possible problems ### "Could not record the request. Please try again." **What to do:** click "Request integration" again. If the message repeats, write to support@binomai.com with the name of your Binom and the integration name (HubSpot). **How to know it is solved:** the button shows "Requested". ### "This integration is temporarily unavailable - your request has been recorded." Nothing else is needed from you: the request is saved, and you will be notified when HubSpot can be connected. ### Binom does not pass leads to HubSpot **What to check:** the HubSpot status is "Connected", and "Create Contact" and "Create Deal" are ticked. **What to do:** tick the actions and click "Save". **How to know it is solved:** "Allowed actions saved" appears, and a test lead from a new conversation shows up in HubSpot. ### "Needs reconnecting" **What it means:** "The service no longer accepts the saved credentials, so the assistant cannot use it." **What to do:** open the HubSpot page in [More Integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), click "Reconnect" and go through the connection window again. **How to know it is solved:** the status shows "Connected". ### "Could not start the connection. Please try again." **What to do:** click "Connect" again. If the message repeats, write to support@binomai.com with the name of your Binom, the integration name (HubSpot) and a screenshot of the message. **How to know it is solved:** the "Connect HubSpot" window opens. ### "On a paid plan" instead of "Connect" The page says "Available on a paid plan. Tell us you need it and we will let you know." What each plan includes is on the [plans and pricing page](https://app.binomai.com/plans). After changing the plan, return to [More Integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14) and open HubSpot again. ### "You do not have permission to manage this section." **What it means:** integrations are managed only by users with the Owner or Admin access level. **What to do:** ask the account owner to give you the Admin level or to connect HubSpot themselves. More about access levels: [how to add employees through Teams](https://binomai.com/faq/how-to-add-employees-through-teams/). **How to know it is solved:** after reloading the page, the integration settings open. If the problem remains, write to support@binomai.com or ask for a human in the [Tutor](https://app.binomai.com/cabinet/binom/binom-tutor-stream) chat. Include the name of your Binom, the integration name and a screenshot of the message. ## How to disconnect HubSpot On the HubSpot page click "Disconnect". The window "Disconnect HubSpot?" warns: "The assistant will lose access to this service. To use it again you will have to connect it and enter the credentials once more." Confirm, and the message "Integration disconnected" appears. ## People also ask ### Do I need a developer to connect HubSpot to Binom? No. You request HubSpot in the Binom cabinet under [Integrations → More Integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), the Binom team sets it up, and then you connect your account and choose the allowed actions yourself. ### Can Binom move a deal to another stage in HubSpot? Yes, if the "Update Deal" action is allowed. Binom can also read your deal pipelines and their stages to pick the right one. ### How does Binom avoid creating duplicate contacts? Allow "Search Contacts" together with "Create Contact". Then Binom can look for an existing contact by the client's details before it creates a new one. ## What's next - [How to connect a CRM to Binom](https://binomai.com/faq/how-to-connect-the-crm/) - [How to install the chat widget on your website](https://binomai.com/faq/how-to-install-the-widget-on-the-website/) - [Shopify AI chatbot: answers from live store data](https://binomai.com/integrations/shopify-ai-chatbot/) - [Binom Online Seller: AI sales rep that passes orders to your CRM](https://binomai.com/online-seller/)