--- id: "integration-11768" type: "integration" lang: "en" title: "Braze Integration: Profiles, Events and Triggered Campaigns from Chats - Braze at Binom" url: "https://binomai.com/integrations/braze-integration/" translation_group: "integration-11488" translations: ru: url: "https://binomai.com/ru/integrations/braze-integration/" markdown: "https://binomai.com/ai/ru/integrations/braze-integration.md" uk: url: "https://binomai.com/ua/integrations/braze-integration/" markdown: "https://binomai.com/ai/ua/integrations/braze-integration.md" categories: ["Email Marketing"] published: "2026-10-21T11:28:24Z" updated: "2026-10-21T12:49:42Z" --- # Braze Integration: Profiles, Events and Triggered Campaigns from Chats - Braze at Binom *Updated: 21.10.2026, 12:49 UTC* The Braze integration with Binom sends data from conversations to your engagement platform: the AI employee updates the customer profile and events, changes the subscription status, and triggers a campaign. Braze is available on request in the Binom dashboard: Integrations → More integrations → Braze. ## What Binom can do in Braze Binom here refers to your AI employee. After Braze is connected, it calls the service's actions when a conversation needs that data. You decide which actions it has access to. In the dashboard, each action is labeled: **read** (Binom only looks at data), **write**, or **delete** (Binom changes or deletes data in Braze). | Section | What Binom can view | What Binom can change | | --- | --- | --- | | Users | Export profiles by identifier | Update profiles and events, merge, aliases | | Campaigns and canvases | Campaigns, canvases (canvases), analytics | Trigger a triggered campaign and canvas, transactional message | | Subscriptions | Subscription groups, statuses | Change subscription status | | Catalogs | Catalogs and their items | Create and update items | | Templates | Email templates, content blocks | Create and update | | Analytics | Segments, events, KPIs, revenue | None | ## Can the chatbot update a customer profile in Braze? Yes. Binom passes attributes and events from the conversation using the "Track Users" action, and they are immediately available to your segments. ## Triggered campaign from a conversation Binom triggers a campaign by event ("Send Triggered Campaign"), for example an offer email after a conversation about a product. ## What access you will need Connection method: API key. Details for each method are shown in the "Authentication" block on the Braze page in the dashboard. ## How to get the Braze integration Braze is connected on request: first, the Binom team sets up the integration for your account. General catalog rules are described in the instructions [how to connect a service from "More integrations"](https://binomai.com/faq/connect-service-to-chatbot/). 1. Open [Integrations → More integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), enter "Braze" in the "Search integrations" field, and open the Braze card. 2. On the "Braze integration for assistant" page, you will see the message "Integration is available on request. Request it now, and we will set it up for you as a priority." Assistant here means your Binom. The "Authentication" block shows which access you will need, and the "Actions" list shows everything Binom can do in Braze. 3. Click "Request integration". The message "Request sent. You will receive a notification when the integration is available." appears, and the button changes to "Requested". 4. A Binom setup specialist will contact you. When the integration is ready, a "Connect" button will appear on the Braze page. 5. Click "Connect", go through the steps in the "Connecting Braze" window, and click "Done". After "Connecting...", the status will change to "Connected". If you see "Confirmation has not arrived yet. The connection may still complete: check again in a minute.", click "Check again". ## How to choose what Binom can do in Braze A connected integration does nothing until you allow actions. The dashboard states this directly: "Select the actions the assistant may call. Until something is selected, it has access to none." 1. On the Braze page, check the actions you need in the "Actions" list. The "Filter by actions" field helps you find them by name. The counter shows how many are selected. 2. Check the "Ask before changing data" toggle. It is on by default: before any write or delete action, Binom will describe what it plans to do and wait for your reply. 3. Click "Save". The message "Allowed actions saved" confirms the changes. To start, "Export Users By Identifier", "Track Users", "Send Triggered Campaign" and "Update User Subscription Group Status" are enough. Add the update and delete actions when you are ready to let Binom make changes in Braze. ## How to check that the integration works - Start a new conversation with your Binom, for example through the [public chat link](https://binomai.com/faq/public-chat-link/), and leave test details. Then check the profile in Braze. ## Possible issues ### Binom does not use Braze data in its replies **What to check:** that the Braze status is "Connected" and the needed actions are checked (for example "Track Users"). **What to do:** check the actions and click "Save". **How to tell it is fixed:** the message "Allowed actions saved" appears, and in a new conversation Binom answers using Braze data. ### "Could not save the request. Please try again." **What to do:** click "Request integration" again. If the message keeps appearing, write to support@binomai.com with the name of your Binom and the integration (Braze). **How to tell it is fixed:** the button shows "Requested". ### "Integration is temporarily unavailable - your request has been saved." Nothing else is needed: the request is saved, and you will get a notification when Braze can be connected. ### "Reconnection required" **What this means:** "The service no longer accepts saved access, so the assistant does not use it." **What to do:** open the Braze page in [More integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), click "Reconnect" and go through the connection window again. **How to tell it is fixed:** the status shows "Connected". ### "Could not start the connection. Please try again." **What to do:** click "Connect" again. If the message keeps appearing, write to support@binomai.com with the name of your Binom, the integration (Braze) and a screenshot of the message. **How to tell it is fixed:** the "Connect Braze" window opens. ### "On a paid plan" instead of the connect button The page will show "Available on a paid plan. Tell us what you need, and we will let you know when it launches." For what each plan includes, see the [plans and subscription pricing](https://app.binomai.com/plans) page, and for how to change your plan, see the guide [how to change or upgrade your plan](https://binomai.com/faq/change-subscription-plan/). After changing your plan, return to [More integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14) and open Braze again. ### "You do not have permission to manage this section." **What this means:** only users with the Owner or Admin access level can manage integrations. **What to do:** ask the account owner to give you the Admin access level or to connect Braze themselves. More: [access levels in a team](https://binomai.com/faq/kak-raspredelit-obyazannosti-v-komande-s-pomoshhyu-pyati-urovnej-dostupa-owner-admin-editor-operator-viewer/). **How to tell it is fixed:** after refreshing the page, the integration settings open. If the problem is not resolved, write to support@binomai.com or send "I want to talk to a person" in the chat with [Binom Tutor](https://app.binomai.com/cabinet/binom/binom-tutor-stream). Specify the name of your Binom, the integration, and attach a screenshot of the message. ## How to disconnect Braze On the Braze page, click "Disconnect". The "Disconnect Braze?" window will show a warning: "The assistant will lose access to the service. To restore it, you will need to reconnect the integration and enter the access details again." Confirm, and "Integration disconnected" will appear. ## Other common questions ### Can Binom unsubscribe a customer in Braze? Yes, using the action "Update User Subscription Group Status" or "Change Email Subscription Status". ### Do I need a developer to integrate Braze? No. You request Braze in [Integrations → More integrations](https://app.binomai.com/cabinet/binom/integrations?tab=14), the Binom team sets up the integration, and then you connect the account yourself and choose the actions. ## What's next - [Campaign Monitor integration](https://binomai.com/integrations/campaign-monitor-integration/) - [Bitly short links](https://binomai.com/integrations/bitly-integration/)